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TMCNet: NeoEdge Introduces Breakthrough Online Video Advertising Performance Guarantee

[July 24, 2008]

NeoEdge Introduces Breakthrough Online Video Advertising Performance Guarantee

(Marketwire Via Acquire Media NewsEdge) MOUNTAIN VIEW, CA, July 24 / MARKET WIRE/ --

Starting July 24, NeoEdge Networks, Inc.,
a leading advertising network focused on providing television quality
advertising inside online casual games, will be the first in the industry
to offer benchmarked, guaranteed ad campaign engagement results.

NeoEdge is adding a guarantee to its online advertising network that no
other company in the Internet video ad space is offering. NeoEdge
advertisers will be secure knowing that their campaigns are delivering the
desired ROI, with assured Viewer Engagement (Time Spent Watching) and
Click-Through Rates (CTR). NeoEdge benchmarks advertising goals for each
vertical market, and will offer a guaranteed number of impressions. The
benchmark for each vertical varies based on consumers' prior behavior.

Traditionally, online advertising is purchased on a Cost Per Thousand (CPM)
impression basis. Advertisers pay for a contracted number of impressions,
regardless of whether a consumer actually reads the ad, clicks on it, or
performs some other kind of action like visiting a web site and making a
purchase or signing up for a new service. By introducing more rigorous
metrics and guarantees, NeoEdge is bringing online video game-based
advertising closer to parity in effectiveness and accountability with the
traditional forms of television and other advertising mediums.

"Good creative will always drive metrics, but for advertisers who are
looking to make the jump into online video advertising we take the risk out
of the decision with guaranteed results," said Ty Levine, VP Marketing
NeoEdge. "We can look at a vertical category in which advertising has run
on our network and determine a baseline expectation of click-through and
time spent watching the advertisement. By looking at this data, we can
provide the advertiser with a realistic and guaranteed expectation of
results. If the ads do not perform, NeoEdge will assess the results,
absorb the risk and provide additional impressions free of charge."

The guarantee enhances NeoEdge's offering to channel partners, like
National Cable Communications (NCC), the largest seller of targeted cable
advertising in the world, and Engage In-Game Advertising, an independent
video game advertising company, offering in-game planning & execution
across console, PC and mobile game platforms. These NeoEdge ad sales and
marketing partners agree that the new guarantee is crucial for enabling
online advertisers to ensure the same kinds of results they currently enjoy
through traditional broadcast & online advertising.

"This will help differentiate our offerings from traditional online ad buys
and make it easier for our sales' partners NCC and Engage to penetrate the
marketplace, and take online video advertising to the next level," added
Levine.

"Engage delivers in-game advertising strategies that takes advantage of the
unique demographics & behavior of gamers," said David Smith, President,
Engage In-Game Advertising. "NeoEdge is the first casual game network to
provide the tools and metrics to make this a truly accountable medium for
advertisers. We can now offer our clients broadcast-grade, in-game
advertising with guaranteed results."


Greg Schaefer, President, NCC added, "NeoEdge is unique in its strategy to
bring the discipline and metrics of television advertising to the world of
online video ads. We're excited about offering this kind of guarantee to
our clients, many of whom are entering the online video ad space and expect
assurances in their media initiatives."

This strategic direction comes on the heels of NeoEdge's recent partnership
with Yahoo! Games. Through this partnership, NeoEdge delivers an end-to-end
advertising solution with pre, mid and post roll ad slots that integrates
easily and unobtrusively with the Yahoo! Games site and extensive game
catalog. NeoEdge's NeoARM(TM) ad enabling technology does not require
source code to ad-enable the games. With Yahoo! Games and The NeoAds(TM)
advertising network, advertisers now have an online video-based advertising
network with the scale, reach and efficiency to reach the key female
demographic and tens of millions of engaged casual game players across the
U.S.

About NeoEdge Networks, Inc.

NeoEdge Networks, Inc., headquartered in Mountain View, California, is the
leading provider of advertising solutions for the casual game industry. In
close partnership with game publishers, portals and advertisers, NeoEdge is
revolutionizing the causal gaming experience by providing safe, simple and
profitable ad-supported game play through its patent-pending NeoARM(TM)
technology suite and NeoAds(TM) advertising network. More than 50 top
publishers rely on NeoEdge to deploy over 300 ad-supported casual games
throughout the NeoEdge partner network. NeoEdge has created a robust and
scalable online medium that allows advertisers to target a valuable
untapped demographic with high quality video ads. It enables an additional
ad-supported business model for game publishers and web site owners.
NeoEdge has ad sales representation in over fifteen sales offices
nationwide. To advertise with NeoEdge or learn more about increasing
revenue through ad-supported casual games, please visit www.neoedge.com.

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Contact:
Heather Sorensen
The Conversation Group
503-841-0625hsorensen@theconversationgroup.com

Copyright ? 2008 Marketwire

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