Intava Unveils Audience Measurement Technology to Track Viewership of In-Store Media Networks

4GWE Launches New Sites: WiMAX | LTE | WIRELESS BACKHAUL | Broadband Stimulus

Global Online Communities

4GWE Home

4G Blogs

ADVERTISE

WiMAX

WiMAX Latest News, Free Resources ...

Mobile VoIP

Mobile VoiP Latest News...

Broadband Stimulus

Broadband Latest News...

INDUSTRIES

» Information Technology

» Gadgets

» iPhone

» Technology Jobs

»TMCnet Industry Sites

VERTICALS

» Healthcare

» Education

PUBLICATIONS

Customer Interaction Solutions Magazine

» IMS Magazine

» Internet Telephony Magazine

» Unified Communications Magazine

» The Boardroom Report

» The Executive Suite

FREE RESOURCES

INTERNATIONAL

EVENTS

» Internet Telephony Conference & Expo West

» Call Center 2.0 - 2009

» Communications Developer Conference

» 4G Wireless Evolution Conference

COMMUNITIES

» Mobile Personalization

» WiMAX

» Wireless Infrastructure

» THE ECONOMICS OF WiMAX

LTE Resource ↓

» 4G Alternatives

» 4G: LTE Versus WiMAX

» LTE: An Introduction

» LTE: Optimal Upgrade Path for 3G Networks

» The Evolution of the Wireless Packet Core

» LTE: The Vision Beyond 3G

NEWS ↓

» WiMAX LATEST NEWS

» LTE LATEST NEWS

» 4G WIRELESS FEATURED ARTICLES

Back to TMCnet

[October 24, 2008]

Intava Unveils Audience Measurement Technology to Track Viewership of In-Store Media Networks

(Wireless News Via Acquire Media NewsEdge)
Intava, a supplier of interactive signage and systems for retail
environments, announced it introduced an audience measurement tool that
tracks consumers' faces as they look at interactive displays.

The company said that a small camera mounted on a digital display
follows a customer's eyes and examines the characteristics of the face
to determine if the shopper looked at the screen and for how long.
Intava's software then combines that data with a reporting and analysis
system to give retailers a tool for measuring the success of in-store
digital media campaigns.

"Intava understands that the success of interactive displays and
digital signage rests on the ability of retailers to understand which
messages resonate with customers and which are going unnoticed
altogether," said Troy Carroll, Intava CEO. "By offering audience
measurement capabilities, Intava gives our customers a comprehensive
system for deploying, supporting and rating in-store media campaigns."

Because Intava protects consumers' privacy, images are never recorded
and no uniquely identifiable data is extracted with the audience
measurement solution.

((Comments on this story may be sent to newsdesk@closeupmedia.com))

((Distributed on behalf of 10Meters via M2 Communications Ltd -
http://www.m2.com))
((10Meters - http://www.10meters.com))

Copyright ? 2008 Wireless News

[ Back To Homepage ]