Mobile Communications Featured Article
April 16, 2008
Text Messaging Improves Parent-Teen Relationship
One mobile phone company finds that text messaging has broadened the lines of communication for many parents and teens, with more than half reporting that it’s actually improved their relationship.
Samsung (News - Alert) Telecommunications America (Samsung Mobile) today announced their findings, which come from a survey focused on family texting habits.
Samsung (News - Alert) Telecommunications America (Samsung Mobile) today announced their findings, which come from a survey focused on family texting habits.
According to the survey, teens are texting more than their parents, however, teens are passing their texting knowledge on to them. Teens send an estimated 455 texts each month and receive 467, which is roughly 15 sent and 16 received a day. Parents send an average of 84 texts a month and receive 96.
Almost 6 in 10 or 57 percent of parents who text say their kids have helped perfect their texting skills. And, when it comes to their parents’ skills, nearly 7 in 10 or 66 percent of teens believe their parents are doing a fair or good job.
As parents join the world of texting, the survey says that more parent-teen communication is being conducted by text. Nearly 7 in 10 or 68 percent of American parents communicate with their kids by text message. Nearly 6 in 10 or 56 percent of American teens report that they communicate more often with their parents since they began text messaging.
Samsung says not only are more parents and teens communicating through text, but for many, text messaging has improved their relationship.
Fifty-three percent of teens in the study believe that their relationship with their parents has improved due to texting, while 51 percent of parents agree that they communicate more often with their children and texting has improved their relationship.
“Finding a way to communicate with teenagers can be difficult for many parents,” said Bill Ogle, chief marketing officer for Samsung. “What this survey shows is that communicating with teens the same way they communicate with each other, by text messaging, may be a great way for some parents to improve the lines of communication. And with more than a billion text messages now being sent each day, I think we will see this new trend in parent-teen communication continue to grow.”
The survey, commissioned by Samsung Mobile, was conducted by Kelton Research and included 300 American teens, age 13 to 19, and 500 American parents, with children age 13 to 19. Samsung Telecommunications America, a Dallas-based subsidiary of Samsung Electronics, researches, develops and markets wireless handsets and telecommunications products throughout North America.
Eve Sullivan is a contributing editor for TMCnet, covering news in the IP
communications, call center and customer relationship management industries. To read more of Eve’s articles, please visit her columnist page.
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